(RED) & The ONE Campaign
(RED) is an immensely creative charity-focused, charity-benefiting marketing and advertising campaign advanced by the opinion-changing non-profit, ONE Campaign. The Campaign is part of the Global Fund to help fund anti-HIV/AIDS programs and combat COVID-19 worldwide, particularly in highly vulnerable populations.
A U.S. tax-exempt charity since 2002 and headquartered in Washington, DC, the focus of the program is on funding equal access to health systems in a world when 85% of their HIV-AIDS efforts have experienced disruptions due to the global pandemic known as COVID-19.
The ONE Campaign educates and raises awareness among the public, media, and policymakers around the world on the importance of providing assistance through international programs and partnerships to fight extreme poverty and preventable diseases in the developing world.
2018 U.S. Contributions Received
$20,670,998
2018 U.S. Program Revenues
$1,709,769
2018 Net Assets
$31,239,403
The Campaign is not accepting direct donations but is funded largely by the Bill & Melinda Gates Foundation and numerous corporate partnerships with iconic brands like Amazon, Apple, Bank of America, Salesforce, Starbucks, and more.
2018 Salaries
$15,048,294 for 162 employees
(approximately 67% of funds raised annually)
2018 Non-Salary, Non-Grant Expenses
$12,333,370
(approximately 55% of funds raised annually)
The campaign’s priorities in fundraising are focused on being able to continue making grants, which were more than $10 million in calendar 2018, and to nudge people into measurable action on the HIV-AIDS and COVID-19 wars.
Current Board & Volunteers
21 Board Members – 19 Independent of the Organization
1,561 Volunteers
President & CEO
Gayle E. Smith (since 2017)
Previously Head of the U.S. Agency for International Development
The obvious immediate challenge for the ONE Campaign:
Overcoming the challenges of COVID-19 and
keeping the war against HIV-AIDS going globally.
Generosity Assessment: The ONE Campaign has benefitted greatly from the remarkably strong marketing and advertising effort, (RED). The Campaign has also made great progress in convincing business, political, and philanthropic leaders to join their effort, thanks in large part to co-founders Bono and Bobby Shriver. We believe the ONE Campaign and (RED) are great candidates for support from:
Principal Gifts
Program Related Investments
Social Impact Funds
Public-Private-Philanthropic Partnerships
For more information on the One Campaign and (RED), please visit their web sites at: